BlogSignificant Role of Coupon's To Boost Your eCommerce Website

August 4, 2020by admin0

Running eCommerce site might be a daunting task. Due to the ample amount of online competition, your users are divided. The race of success is longer. You need to demonstrate lucrative offers on the eCommerce site to win the audience confidence. You need to put your feet in your customer’s shoes to see how they think and what offers they seek for a better online shopping experience. 

Now, being an eCommerce site owner, you must be thinking about what type of coupons you can offer to your valuable clients. Well, worry, not! Here are some numerous Coupons suggestions to bracket more audience to your side: 


Complimentary Shipping : 

When you have your brand appear on the online platform, people from worldwide browse your site and make their orders. It is also a matter of truth that around 46% of audience cancel their orders due to high shipping charges.

Here, what you can do is to stand out of the queue, offer free shipping charges to let your audience shop more. It would help if you gave a valid reason and little bribe to your audience to let them stay connected to your brand. 

Flat Price Off : 

Another way to let your viewers have exceptional online shopping experience is to offer them a flat price off. Something is better than nothing! The majority of the audience seeks micro discounts for their ego pleasure. Here you can offer INR 500 off on every purchase.

Though its a small amount but it means a lot for your audience. And on the other side, you as a company not losing hefty money from a sales point of view. 

% Off : 

Now, here is a big difference between a flat discount and a percentage of the concept. Being a leading eCommerce companies in Ludhiana Punjab, we would suggest you set a specific amount of criteria for % off. 

Here is a trick that you need to implement for fruitful results. You can set a high-end price and offer 10% to 20% discounts to attract the attention of your audience. The reason behind providing variants in cuts is to pamper the pulses of your audience. They will pick either offer. 

Procure X Get Y Free : 

When your eCommerce site displays promotional offers such as buy one get two free or buy 2 get 20% off are your masterstroke. 

Your audience works hard, and they want to spend their hard earnings to procure products on your eCommerce site. 

Your audience deserves some lucrative offers. And offering procures x get y free will give them a valid reason to pop-in your site repeatedly.  

Faithful Coupons : 

You must be having a massive number of list of customers that love your product from the heart. Now, it becomes your responsibility to show some token of appreciation to thank your loyal customers for supporting you in your good and bad days through online shopping. 

Here is an option: you can either give a considerable discount to your customers or offer them a free one-time product. The offer made by you for them will allow your faithful customers to stay more loyal. 

First Shopping Coupons : 

It is useful if you are putting many efforts to retain your existing customers. But, simultaneously, you must not slip your focus to attract new clients as well. 

More clients you have in-house, the better business sales growth you can expect. Customers are your valuable assets. To keep them happy utterly becomes your professional responsibility.   

Now, you are aware of the coupons that you can offer to your audience. Here the question arises is where you are going to promote or deliver coupons to your audience. Well, needn’t worry! Being a responsible eCommerce company in Ludhiana Punjab, we will guide you about coupons promotion: 

Social Media Platforms are your Armour : 

87% of the world’s population mark their presence on different social media platforms each day for numerous purposes. They love to shop, feed their brain with an immense amount of knowledge and browse sites of other uses. 

The social media platform is the key to success for your business coupons promotion. Here you can create your official social media accounts and start offering coupons mentioned above to attract more audience. 

Email Promotional Activities : 

In the age of technology, people are more connected with digital platforms. 35% of world business is getting done through Emails. Sending and receiving emails is the new normal. 

People prefer non-verbal communication in vast instead of receiving verbal communication. So here you can weekly or fortnightly send them promotional coupons to pamper them to shop on your eCommerce site. 

Coupon Sharing Online Sites : 

It’s a golden opportunity for you to promote promotional coupons vastly. There are numerous coupon sharing online sites that you can use as a medium to distribute coupons to new and existing customers. Here are some names of coupon sharing sites we searched for you: 

  1. Slickdeals
  2. Hip2Save
  3. ShopatHome
  4. RetailmeNot
  5. Groupon
  6. LivingSocial

To Conclude : 

Offering small discount offers to your clients will not hamper your sales. Your business will grow more, considering a hike in sales. And your brand presence will be notified vastly. 

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